Wal-Mart promotes organic food
Wal-Mart, the largest supermarket chain in the world, decided to sell more organic food and has asked its supplier network to increase the variety of products to meet demand.
organic products will become cheaper, selling for 10% higher than non-organic, the company said. Currently
organic products are 20-30% more expensive than equivalent non-organic.
Wal-Mart U.S. told the New York Times who wanted to democratize organic food.
Although only represents 2.4% of total sales, the organic food industry has an estimated value of about U.S. $ 14,000 million a year, the paper said.
is forecast sector growth reached 15% annually, but could exceed that goal, said Wal-Mart.
"In the past two weeks, Wal-Mart has begun to turn the supply of organic food in all our Supercenters and Neighborhood Markets, making organic alternatives available to more consumers around the country," said a spokeswoman for the company the BBC. Changing perceptions
The change is not without controversy. While many observers applaud
a wider range of healthier options for consumers, other will complain arguing that mass manufacturing activities go against the very concept of production organic.
But Bruce Peterson, head of perishable food at Wal-Mart, told the newspaper that the move to organic was aimed at changing the way consumers perceive the chain of supermarkets.
"Consumers that gravitate to organic products do not always think of Wal-Mart and pick the obvious destination for these products," he said.
"We want to let customers know that we are in this business," he added. Redevelopment
As a result, Wal-Mart has been calling on suppliers such as Kellogg, Kraft, General Mills and Pepsi to make sure they have a product range wide enough on offer.
is better for the planet, but not from a nutritional standpoint Marion Nestle, New York University
According to the New York Times, Kellogg is developing organic versions of several of its cereals, including Rice Krispies.
While new organic versions of food brands may promise greater profits for a company, some observers are less convinced about its alleged nutritional benefits.
"It is better for the planet, but not from a nutritional standpoint," said the New York Times Professor Marion Nestle, nutrition expert and public health at the University of New York. BBCMundo.com
Note: http://news.bbc.co.uk/go/pr/fr/-/hi/spanish/business/newsid_4769000/4769269.stmPublicada: 2006/05/13 21:34:40 GMT © BBC MMIX
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